The Norwegian Seafood Association (NSL)

The Norwegian Seafood Association (NSL) was established in 1995. The aim of the association is to attract the fishing, aquaculture and seafood processing industry of Norway in order to promote their common interests.

Common interests in business politics, economy and trade are focused on:
  • Work for optimal framework conditions of the SME industry in general and of the seafood enterprises in particular
  • Make the companies as competitive and profitable as possible, and encourage cooperation and adjustments
  • Increase the national and international consumption of Norwegian seafood, and to ensure the SMEs obtaining a satisfactory share hold of it
  • Encourage cooperation with affiliated associations


The NSL is an association of small and medium size enterprises (SMEs) in fisheries, aquaculture and seafood processing business. It includes fish farmers, landing and harvesting companies, fish product producers, exporters, wholesalers and retailers. The NSL makes a total of approximately 180-190 memberships and 2200 man-years. It is a member of the national employer’s association called HSH (“Handels- og servicenæringens hovedorganisasjon”).

Member services
Information about focused issues in seafood business is frequently given to the members. Issues easily not sorted out by the members themselves, can be forwarded to the NSL service office, with a high and broad competence about seafood. Through the Fishing Industry’s Purchasing Company Ltd. (FIAS), the NSL signs contracts regarding processing available materials. These contracts usually ensure substantial cost savings to the members. The types of services from exports, processing and domestic markets to be offered, are chosen by the members themselves. To improve the competiveness of Norwegian seafood products, minimisation of export taxes and other barriers to the markets, are focused on.

Most of the Norwegian chilled whitefish and smoked salmon producers are members of the NSL. But also stockfish companies located in the northernmost part of Norway are active members. About 30 of the memberships are registered as exporters of seafood products.

Many of the companies have rather small managements dealing with a comprehensive amount of information. The information is passed on to the members through:
1.    Handouts
2.    NSLnewsletters every second week by E-mail/Fax
3.    Web homepage: URL
4.    The Norwegian seafood magazine “Norsk Sjømat”
5.    Conferences and seminars
6.    Publications from research and development projects

The magazine “Norsk Sjømat” is published in 6 volumes each year. It is distributed to approximately 3000 seafood enterprises, governmental authorities, research and development institutes, retailers, chain offices in the grocery trade and institutional households. Besides giving information towards the fishing and processing industry, it also is a sales channel to our members versus the Norwegian seafood market.

The service office continuously organises research and development projects established by the members. The results from the projects are published in reports, handouts, papers of the magazine “Norsk Sjømat”, NSL’s newsletters and through the homepage URL: They are also distributed to the members and public at meetings and exhibitions.

Counselling services
The secretary of the NSL has high competence in the different issues such as; fish farming, harvesting, processing of wild whitefish, minced products of seafood, harvesting and processing of wild crustaceans, trading of chilled fresh fish products, research and developmental work.

The secretary assists the companies and gives recommendations and advises regarding their internal and external affairs.

At the moment, the secretary is involved in three international research and development projects financed by the EU’s 6th and 7th framework programs. The titles of the projects are "FreshLabel", "CrustaSea" and “SmartCatch” (web side not established yet). The first project is finalising, the second started October 2006 and will last for three years and the third starts autumn 2008.